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May 24, 2004

Unilever makes a mockery of election

Seeing this year's election campaign as an opportunity to sell their products rather than an exercise in democracy, Unilever Canada issued a news release this week announcing the creation of a "new political party."

The "Carb Options Party" is a marketing gimmick thought up, no doubt, by some MBA who thinks he's really hot stuff. But given the media coverage (none that I can find), he isn't. Instead he's embarrassed himself and his company by trying to exploit an election to sell his company's products.

Posted by maxthecat on May 24, 2004 at 10:43 AM | Printer-friendly version
Filed in: Business